Richa Gangopadhyay is playing the lead role opposite Nagarjuna in this film. It was reported that Sonu Sood would play an important role in this film. Brazilian model and actress Nathalia Kaur will be shaking a leg with Nagarjuna in this film. Hamsa Nandini sharing screen space with Nagarjuna in a special song for this film. Kamna Jethmalani was roped in for a special role in the film. Sekhar Kammula's Life Is Beautiful fame Zara Shah got the chance to work with Nagarjuna in this film.
The movie was launched with formal pooja ceremony at Annapurna Studios, Hyderabad on November 26, 2012. Akkineni Nagarjuna, Amala, Veerabhadram, Richa Gangopadhyay and others attended to this event.The regular shooting of the film will starts from December. The first schedule of the movie started on January 4, 2013 in Bangkok. The film completed its Bangkok schedule on January 18. Some part of the item song was shot in Bangkok schedule on Nagarjuna and Nathalia Kaur.The remaining part of the song was shot at Annapurna studios on Nagarjuna and Nathalia Kaur. An extravagant marriage set was erected in Annapurna Studios for few important scenes. The film has completed a schedule in Slovenia in which two songs were shot on Nagarjuna and Richa Gangopadhyay. Few scenes were shot on Nagarjuna and Richa Gangopadhyaya at Chiraan Fort Club in Hyderabad. Fight sequence of the film was shot on Nagarjuna and Sonu Sood in Aluminium Factory, at Hyderabad. Few intriguing sequences of this film was shot in Predjama castle one of the most picturesque wonders of human history.
Leading entertainment channel Zee TV, has bagged the satellite rights of the film Bhai. The channel spent a whopping INR 6 crore for the rights. This is the highest ever rate that any Nagarjuna film has fetched till date.
Richa Gangopadhyay as Radhika
Nathalia Kaur (Special appearance)
Hamsa Nandini (Special appearance)