Pawan Kalyan as Gowtham Nanda
Samantha as Sashi
Pranitha
Boman Irani
Nadhiya
Kota Srinivasa Rao as Siddappa
Brahmanandam
M. S. Narayana
Mukesh Rishi
Tanikella Bharani
Ali
Rao Ramesh
Raghu Babu
Ahuti Prasad
Brahmaji
Hema
Srinivas Reddy
Hamsa Nandini (special appearance)
Mumtaj (special appearance)
Production
Samantha was announced to play the female lead role. Trivikram and Pawan Kalyan previously worked together in 2008 successful film Jalsa. While speaking about the film, the director mentioned that he chose Pawan Kalyan for a family subject as the reach would be bigger when a message is given through a star. Pranitha was signed as the second heroine. Noted Bollywood actor Boman Irani is to make debut in Telugu cinema with this film. Nadhiya playing a role of Samantha's mother in the film. Brahmanandam is playing a Key role in this film.
Filming
The movie was launched with a pooja ceremony on November 23, 2012 at Film Nagar temple in Hyderabad. The regular shooting of the film has commenced from February 10, 2013 in Pollachi, Tamil Nadu. After Pollachi schedule the shooting of the film is done in a huge house set erected in Ramoji Film City by art director Ravinder which costed around INR3 crore (US$510,000) for the producer. The next schedule started in Spain from June 5, 2013 and was shifted to Europe where songs on the leads were canned. Later, the unit proceeded to Switzerland where songs on Pawan Kalyan and Samantha and some sequences were canned. At Switzerland, the introduction scene of Pawan Kalyan was shot which costed INR2 crore (US$340,000). Samantha returned back to Hyderabad in the last week of June while the others were reported to return on June 30, 2013 completing a schedule of 3 songs, one on Pawan Kalyan and 2 duets each on Samantha and Pranitha. Meanwhile it was reported that the last schedule would start in the first week of July thus wrapping the film. As reported, the team came back to Hyderabad on July 1, 2013 to start the shoot for the last schedule. Pawan Kalyan returned on July 2, 2013 at 03:00 AM from Milan after completing a heavy action sequence in an island at Italy under the action choreography of Peter Hein. A situation yet energetic song on Pawan Kalyan and Samantha and others was canned at Annapurna Studios with the post production and 1st half dubbing simultaneously done. Later, scenes were shot near some grape farms in Ramoji Film City where most of the star cast participated in the shoot. The song "Its the time to Party" was shot on Pawan Kalyan, Samantha, Mumtaj, Hamsa Nandi and 100 others in the choreography of Ganesh which had several visitors attached like Ram Charan, Brahmanandam, Nagababu, Brahmaji, Ashish Vidyardhi and Radha Krishna at Annapurna Studios.[27]
Distribution
Colours Media Entertainments ltd bagged the distribution rights of Atharintiki Daredi in UK. Lorgan Entertainment a leading independent distributor of Australia has acquired the distribution rights of Atharintiki Daredi.
Marketing
The movie has been postponed from 7 August to 9 August and will have premiers in USA on 8 August 2013. The first look poster and teaser of 23 seconds were released on July 13, 2013 which went viral through the internet within hours of their release. After teaser, they released a trailer which got 10 lakh views in 3 days and 20 lakh views in 9 days breaking previous teaser record which got 10 lakh views in 4 days.
Pre-release revenue
As per the trade,Producer BVSN Prasad has pocketed a profit of atleast INR20 crore (US$3.4 million) even before the release.Atharintiki Daredi came as a big boon for him after tasting diasters like 'Devudu chesina manushulu'and 'Ongole Gitta'.
As Atharintiki Daredi will be releasing during the Ramzan and Independence Day weekend,openings are expected to be humongous and the film is likely to rewrite the records of Gabbar Singh.Wait for August 7th to witness the Blockbuster(Date is not confirmed due to Telangana and Seemandhra agitations due to recent Statement from Central govt on Telangana State formation )!
Atharintiki daredi Pre-release revenue : Andhra pradesh : Nizam: 14crore;Ceeded: 9 crore;Vizag: 6 crore;Guntur: 4 crore;Krishna:3.75 crore;East Godavari : 3.6 crore;West Godavari : 3 crore;Nellore:2.23 crore.
Overseas rights:INR 7.5 crore Satellite rights:INR 9 crore
Total:INR60.08 crore (US$10 million)(Excluding Audio rights, Theatrical rights of Tamil nadu rights,Karnataka rights and Rest Of India).If added remaining territories,The total pre-release revenue of Atharintiki Daredi will be anywhere between INR 66 crore- 70 crore.
Attharintiki Daaredhi
Soundtrack album To Attharintiki Daaredhi by Devi Sri Prasad
Released July 19, 2013
Recorded 2012-13
Genre Feature film soundtrack
Language Telugu
Label Aditya Music
Producer Devi Sri Prasad
Devi Sri Prasad chronology
Yevadu
(2013) Attharintiki Daaredhi
(2013) Bhai
(2013)
Devi Sri Prasad composed the Music for the film, making his third collaboration with Pawan Kalyan and Trivikram Srinivas respectively. The film's audio was launched at Shilpakala Vedika, Hyderabad on July 19, 2013 with high security with the presence of the film's team through Aditya Music label.
Tracklist
No. Title Lyrics Artist(s) Length
1. "Aaradugula Bullettu" Sri Mani Vijay Prakash, M. L. R. Karthikeyan 4:42
2. "Ninnu Chudaganne" Devi Sri Prasad Devi Sri Prasad 5:27
3. "Deva Devam" Ramajogayya Sastry Palakkad Sriram, Rita 1:42
4. "Bapu Gari Bommo" Ramajogayya Sastry Shankar Mahadevan 4:38
5. "Kirraaku" Ramajogayya Sastry Narendra, David Simon 3:56
6. "Time To Party" Ramajogayya Sastry David Simon, Malgudi Shubha 4:28
Total length:
24:53
Devisri Prasad's music is a massive hit. Pawan Kalyan has sung a song in the movie(BEtam Katam Rayudu Song for duration of 1:10).
Budget
Atharintiki daredi is made with a official budget of INR55 crore (US$9.3 million)
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